Palm Pre… now we’re talking
If you would have asked me if I thought Palm had a fighting chance against Nokia and Blackberry, to duke it out with Apple’s iPhone in any way, shape or form… I would have laughed.
Palm who?
Well, the announcement of the Palm Pre this past week at CES surprised more than a few people, and has been all the buzz on the tech and mobile blogs. And while the term "iPhone killer" has lost any sort of meaning - as these devices always end up being half-baked - the Palm Pre, standing by itself, it positioned to be one of the leading, lust-worthy, must have phones on the market.
Good for Palm. And really good for Sprint.
In only a week, Palm’s made it quite apparent that they’ve *really* thought this handset through - not only on the level of how it could be positioned to compete with the large offering of touch-screen smartphones out already there, but how it could wrestle with the iPhone itself. And what does it come down to?
The software. Software, software, software.
Unlike Nokia and Blackberry, Palm has actually given enough of a shit to think about how to build a touch-screen UI. Both the Blackberry Storm (talk about a failure) and the Nokia N97 (still on the horizon, slated to disappoint very soon) both fail to sport any significant UI overhaul, which is needed to take a D-pad driven experience to one you use with your fingers. Just because you make your context menus bigger and pump out an on-screen keyboard, doesn’t mean you’re gonna come up with something that people can use without big frustration, let a alone desire and enjoy using, every day.
What’s the Palm Pre doing right? Well, for starters, they’ve built (with relatively good secrecy) a next generation OS that’s a massive improvement over their current devices… and they haven’t just tried to match the iPhone, they’re trying to one- up it, in some areas.
Off-screen gestures (just below the screen) for simple navigation tasks and quick menu access. UI obviously built for the multi-tasker… something many iPhone users are jealous they don’t have (and hasn’t been provided yet by Apple’s extremely late inclusion of push service-driven multitasking functionality). Hell… they’ve even gone ahead and implemented technology we’ve seen rolling around for years, but never in consumer mobile devices - wireless charging! Rather than plug a cable into the phone, you can lay it on a pad that charges via contact with the phone… pretty slick.
Current Sprint subscriber? I’d wager this is worth sticking around for. AT&T has the iPhone. T-Mobile has the G1. Verizon has the Storm (sucks to be them). Looks like Sprint is finally positioning itself back in the pack, as far as desirable devices, with the Palm Pre.
And when you have stubborn iPhone fanatics, looking at a video of your UI, and wishing their phone did that… you know, you might have a fighting chance for a good-sized piece of the pie.
*knock knock*
"Nokia? Are you there? Would you mind please ditching the ancient S60 OS for something built from scratch, please? Maybe slap it on a phone that isn’t at the bottom of the barrel, spec-wise, with all your other handsets? I’d really like to invite you back to the party. Thanks."










