Let’s face it. Compared to every other handset out there, Apple was the first to make browsing the web truly usable on a mobile phone. Say what you will about the evils of the iPhone, but the fact is it’s been 2 years and so far, every other handset manufacturer still isn’t matching the experience you get using mobile Safari. And regardless what individual preference you or I might have, the numbers are hard – in even progressive mobile markets in Europe, less than 11% of the general mobile population use their handsets to regularly access the web. Sure, 33% of smartphone are jumping online, but a whopping 80% of iPhone users are regularly browsing the web.
Apple is doing it right.
A couple months back, I had a thought while in the shower (watch my nerdiness in full disclosure during this confession!) about how Apple might introduce real mobile photography for the iPhone. Not how *I* would do i… not how others would like them to, and not how other manufacturers would. But how the evil genius Apple would do it. IF they do it.
What they WON’T do, is have a spec race. There won’t be a 8 megapixel camera in the new iPhone. I’d love it, but that’s not their style.
What they WILL do – if they do anything at all – is launch an modestly improved camera in the new iPhone, with an unsurpassed offering of integration with their own software and with third party services. An ecosystem for a camera phone, like they made an ecosystem for a portable music player.
Apple has neglected incremental improvements to the camera, and I think it’s in an effort to launch an “experience” for mobile photography in an upcoming version.
Well, we know MMS is coming with the 3.0 software. And UI spy shots of the 3.0 beta software seem to also confirm some video recording capabilities. But I don’t think they’ll stop there – that’s old tech. MMS-only camera phones are old school.
I can see hard partnerships with Flickr, and especially YouTube. I’m thinking that if they positioned it right, the iPhone could launch a new YouTube SERVICE, even (YouTube Live, anyone?).
Imagine being able to take a video with your iPhone, edit the video on-device, and post to YouTube and Facebook. Sure, this functionality is present on other devices (like Nokia N Series) now… but the experience is disjointed and a bit lengthy. So much so, that it’s just not worth it. The process needs a full ecosystem to support it – like iTunes supports digital music for the masses, and the App Store supports third party mobile software by providing a no-brainer channel onto every iPhone. THIS is Apple’s strength.
And of course, beyond third party stuff, I’d expect improved iPhoto and iMove integration, with the possibility of tiny mobile versions of those apps on your iPhone (that will develop over time). It’s less likely that iChat for the iPhone would debut, unless Apple has been working over the last two years to deal with both significant hardware additions (a secondary front-facing camera) and negotiating data issues with carriers to launch such a data-taxing service.
But one can dream. Or at least daydream in the shower.
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